America likes to believe it has solved the problem of smoking. It hasn't. Results of a new national survey, released today, show that 79% of Americans say more must be done to combat smoking-related harm. Philip Morris International's U.S. business (PMI U.S.) agrees, as detailed in The Forgotten Smoker: Modern Solutions to America's Oldest Public Health Challenge. This white paper makes the case for policymakers, public health authorities, and medical professionals to recenter cigarette smoking as a public health priority.